Keeping your site up to date is essential to your businesses success. If you have information and prices on site its essential they are up to date. Incorrect pricing could lead to accusations of false advertising and your business being obliged to sell products or services at the price advertised.

The importance of reviews

The best way to keep your website up to date is to do regular reviews. Depending on how busy you are, and how big your business is of course, it’s a good idea to review your site at least every month.

You need to check the following:

• Check your links. Occasionally someone you link to from your site may change their page or its destination so you need to check every link.
• Check your products and services. It may sound odd but it’s vital that you review these things. You may still be offering a product you don’t even stock, or a service you can no longer perform. Not only is this embarrassing, you’re also likely to get a bad reputation.
• Check your prices. You may well have reviewed your business plan and your prices recently, but if no-one has updated the website, again, things can become very embarrassing and problems will arise.
• Check your contact information. It’s surprising how many companies change address and offices etc and leave the contact information on the website the same. This is simply because it’s not something you check very often and it’s not the first thing you consider changing when you change premises.

Advancements

Having regular reviews of your website also helps you to stay on top of advancements in your field of expertise. It’s easy to fall behind when you run a business, particularly if you run one that deals with electrical and/or computer equipment; these types of product are advancing all the time. When you’re checking your site for advancements you need to keep your eye on your competitors too. If you are a retail site you need to make sure you are selling the latest products and that your competition doesn’t have anything new that you failed to see.

Fresh content

When you review and update your website you must also remember that you may well be adding fresh content from time to time. This is a good thing, and Google and the other large search engines out there love it when you add quality content to your website. When you review your site, be sure to have this in mind and if you can think of another page, article or blog post that could be added to the site then go ahead and action it. If you’re doing this every month, your fresh content should soon begin to make a difference to your search engine ranking; particularly if when adding text to your site you are paying attention to key words and phrases connected with your business.

To conclude

Even though the technical side of your website may well be outsourced to another developer, it remains your responsibility to ensure everything is up to date. If you have access to your own website then you can change it yourself, but if not you need to inform your third party developer as soon as you can; remember that they have other websites to look after. And make sure you check to see if you’re happy with any amendments.

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