In the current day and age, it is virtually impossible for a new business to survive and thrive without a web presence. Even if you are not completing transactions online, this is one of the key ways in which consumers will become aware of what you can offer.
There’s a lot of different ways you can attempt to generate traffic, but how do you know what is effective? Here are the top five ways to boost traffic.
Search Engine Optimisation
This is an umbrella term for a wide range of techniques utilised to ensure your website appears high on the rankings for search terms relating to your business. With over 400 million searches per day, Google is easily the most popular search engine.
Listings such as this are essentially free and add credibility to your business, with consumers generally trusting firms more the higher they appear on searches.
Pay Per Click
In simple terms, you pay for your site to appear in the sponsored results section when a user searches for relevant keywords.
Because this can be up and running within minutes, it is an effective tactic and the highly targeted nature ensures the users referred are much easier to convert. Pricing is determined by a bid process, so you simply need to work out how valuable each click is to you – in terms of conversation rate – and bid less than this amount.
The use of sites such as Facebook, Twitter, Google+ and others allow you to build relationships and engage with your audience. These methods have quickly become essential in the process of building an effective brand for a business.
Being involved in discussions between consumers often provides you with invaluable market insights and you will often receive direct feedback on your products and services.
Videos are estimated to generate around 60 per cent of overall web traffic and sites containing them are likely to feature higher on search rankings.
In addition, the infographic highlights how creating videos to promote offers has been proven to boost conversion rates, while social sharing is also a key way to boost engagement.
The exchange of mailing lists between two owners is effective and helps not only to gain contact with a wider audience, but also take steps towards developing stronger relationships with other businesses, which may prove beneficial in the future.