Regardless of whether your business has a B2B or B2C audience, it is extremely difficult to avoid the fact that developing a strong website is an integral factor in its operations.
However, it appears the best methods for reinforcing your online presence and driving traffic actually predate the internet itself.
Long before Sir Tim Berners-Lee developed the World Wide Web, retailers embarked upon the process of advertising and eventually began selling their products through the art of storytelling.
In the internet age, this has been branded as content marketing and has swiftly become a key priority for businesses of all sizes â€“ as highlighted in an infographic from Hudson Fusion.
Almost three-fifths (58 per cent) of B2B marketers intend to boost the proportion of their budget they put towards this over the next 12 months, with content marketing a tactic already employed by 93 per cent.
One of the easiest and most common ways to engage with an audience in this manner is through regular blog updates and the infographic demonstrates how effective this can be.
Companies who blog have, on average, 2,250 monthly visitors, compared to 1,480 for those who do not. This means the simple practice of producing blogposts boosts website traffic by as much as 55 per cent.
In addition, B2B firms who do so generate 67 per cent more leads as a result, but how can you make sure you reach a wide audience?
The top global social media networks have a combined user base of 5.7 billion and Facebook-founder Mark Zuckerberg believes social sharing will double over the next 18 months.
Blog posts containing videos are three times more likely to attract inbound links than those containing only text, while users are generally more willing to share content if it has more visual elements.
As a result, the infographic suggests business blog posts should be as visual as possible, contain a call to action, be shared across social media and submitted to content aggregators such as reddit and StumbleUpon.