Last updated on 17 October 2016.
Cookies are small text files that are sent by a website to a web browser and contain information that is transferred to your computer’s hard drive. This enables the website to identify and track the web browser. Cookies can, among other functions, enable a website to recognise a device each time it visits, remember user preferences and recommend content. Cookies in themselves do not identify the individual user, but rather the computer used. However, some cookies will contain personal information such as a user name.
Different cookies do different things and some are essential to the operation of a website, whilst others are not. The different types of cookie are:
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Expiry of cookie
This cookie is set only when you visit a specific campaign landing page. It stores a reference to the campaign.
This cookie is set when you respond to one of our campaigns. It tells us which channel you have come through, for example, whether you are responding to an email we have sent you or if you have completed a form on our website.
This cookie stores the full URL of the page on our website that you were on when you submitted a form.
This cookie stores the search term used by the visitor to reach the page on our website.
This cookie lets us know which page of our website you landed on first.
This cookie is set when you respond to one of our campaigns. It tells us the type of medium you have come through, for example, whether you are responding to an email, clicking an online ad, or visiting a link from a leaflet.
This cookie works with Google AdWords. It stores a single character reference denoting the Google network that served the ad you clicked on. For example, it tells us whether you were on Google search engine or another site that shows Google ads.
Some campaigns are tied to a specific campaign phone number. This cookie stores the campaign phone number. It is set when the shS_CA cookie is set and is used to over-ride the displayed sales phone number.
This cookie stores the full URL of the third-party webpage from which you accessed our website.
This is a simple true/false flag we use to identify if you have tried to exit the website and triggered our popup message. We set this cookie to ensure you never see the popup more than once per day.
This cookie is set when you click the [OK] button to accept our cookie notice, which appears when you first land on our website.
optimizelyBuckets, optimizelyEndUserId, optimizelyReferrer, optimizelySegments
These are third-party cookies. Optimizely, Inc. provides a third-party tool that gives us the facility to split-test visitors by proportionally sending visitors between two different versions of a page. We use this tool to analyse the response to our website and content. Cookies created by Optimizely are not in our control; they are used by Optimizely to facilitate visitor redirects and operation of their software.
Find out more about Optimizely here: https://www.optimizely.com/.
adiLP, adiS, adiV, adiVi,
These are third-party cookies. ResponseTap Inc. provides dynamic phone numbers for our website. This gives each individual visitor a unique phone number for the main sales line. ResponseTap creates cookies on the website but we are not in control of their content. They are used simply to provide necessary functionality for their system to operate.
Find out more about ResponseTap here: https://www.responsetap.com/.
com.silverpop.iMA.page_visit, com.silverpop.iMA.session, com.silverpop.iMA.WebCookie
These are third-party cookies. Silverpop is a third-party software system we use for distribution of email marketing. It is provided by IBM Marketing Cloud. Part of Silverpop's system records interaction of email sourced visitors on our website. This system creates cookies that are not in our control but are deemed necessary for use of their tracking and analytics system.
Find out more about Silverpop here: http://www.silverpop.com/.
Our website employs cookies from Google Analytics. Google Analytics is a web analytics service provided by Google, Inc. Google Analytics cookies are used to collect information about how visitors use our website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. We use the information to compile reports and to help us improve our website. Google holds this information and provides us with access to it.
Find out more about Google Analytics at: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.
The lifespan of a Google Analytics cookie depends on what it is and what it does. Some expire at the end of your browser session, whilst others can last for up to 24 months, although you can delete them at any time by clearing your cache.
More information about cookies generally can be found at: http://www.allaboutcookies.org/
You can find out how to opt out of being tracked by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.